Otsuka Foods to Release “Bon Curry NEO Smoky Beef Curry: Hot”
Deep, Sophisticated Flavor Combines Roasted Spices and Rich Sauce
In Stores across Japan from March 2, 2026

TOKYO, Japan, February 9, 2026—Otsuka Foods Co., Ltd. (Head Office: Chuo Ward, Osaka; President: Goro Ikeuchi) announced today that it will release “Bon Curry NEO Smoky Beef Curry: Hot,” featuring a blend of roasted spices and a deep, rich sauce. The new curry will be available across Japan on March 2, 2026.

Background
Since its launch on February 12, 1968, as the world's first commercial retort-pouch food product, Bon Curry has continued to expand its lineup to meet diversifying consumer tastes.
Otsuka Foods seeks to offer consumers a special dining experience in their everyday lives, even with the convenience of retort curry. To this end, the company developed this new curry with a sophisticated "smoky" flavor profile that delivers a rich aroma and a satisfying, lingering finish.

Product Features

• • Offers customers the pleasure of deep, rich smoky flavor achieved through aromatic roasted spices, chipotle pepper,* and a hint of coffee.
• • Made with beef sauteed in red wine and a sauce with a rich flavor, both features of the Bon Curry NEO series.

Looking ahead, Otsuka Foods will continue to provide products that benefit consumers by embracing the changing times and evolving with consumer values.

* Chipotle pepper: A smoked chili pepper commonly used in Mexican cuisine

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