Otsuka Foods to Relaunch “Sugoi Daizu”
with New Packaging for All Products
and Launch New “Unprocessed Type 200ml”
Available Nationwide in Japan
from September 1, 2025

TOKYO, Japan, August 5, 2025—Otsuka Foods Co., Ltd. (Head Office: Chuo Ward, Osaka; President: Goro Ikeuchi) announced that it will relaunch its Sugoi Daizu line of whole soybean beverages, featuring revamped packaging with clearer labeling of its rich dietary fiber content. A new easy-to-drink “Unprocessed Type 200ml” will also be added to the lineup. The relaunched products will be available nationwide in Japan from September 1, 2025.

Background
Sugoi Daizu was launched in 2002 as Japan’s first “whole soybean beverage,” creating a new category of drinks. While conventional soymilk and soy-based beverages are typically made by extracting the liquid from soybeans and removing the soy pulp, Sugoi Daizu is uniquely made using the whole soybean—with the exception of the thin peels—so that it retains all the nutritional components found in soy pulp, including protein, isoflavones, and dietary fiber.

In recent years, consumer health awareness has increased, and attention to the importance of dietary fiber as a nutrient has been growing. The market for unprocessed types of soymilk and soybean beverages has also been expanding. In response to these trends, Otsuka Foods has relaunched Sugoi Daizu to make it even easier for consumers to enjoy the nutritional benefits of soybeans, especially dietary fiber.

Key Changes in Product Update

• The entire product lineup now features new packaging that prominently highlights “rich in dietary fiber,” making the nutritional benefits clearer to consumers.
• A new personal-sized “Unprocessed Type 200ml” is introduced, offering a convenient way to enjoy the nutritional value of soybeans daily. The addition is in response to the popularity of the larger unprocessed type and provides consumers with more options by which to get their daily intake of soybean nutrition.
• The 125ml size, characterized by its rich 14% soybean solids, will be released as “Unprocessed Extra Rich.”
• The “Milk no Yoni Yasashii” (Mild as Milk) series, known for its refreshing taste and gentle mouthfeel, now features the phrase “Milk Flavor” in the product name, accompanied by a new package design that visually communicates these qualities.

Otsuka Foods will continue to address consumer needs, respond to diverse preferences, and develop products that contribute to a healthy lifestyle.

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